Brands can benefit from a longer term, more strategic approach. With teams entering tournaments in different parts of the world, sponsors are able to gain additional exposure and increase brand awareness in numerous markets.
While enjoying the same benefits as above, the sponsorship of individual ambassadors can provide an alternative to team sponsorship. It can not only be less capital intensive, but one can hand pick a player or players to represent a particular product or brand.
This approach has been extremely successful in recent years and has seen brands like Royal Salute, Jaeger-LeCoultre and Ralph Lauren, capitalise on players who already have a profile in and outside of the sport.